Sales grew 18% in the first quarter but this market segment is beginning to experience some slowdown.
Sales of 'smartphones' continue to grow but at a rate far lower than in the Portuguese market. In the first quarter, Portugal, sold 224,000 units, according to research firm IDC. The figure represents an increase of 18% but still well below that recorded in quarters of 2010, when sales came to grow above 70%. Moreover, today there are 'smartphones' to all tastes and wallets.
"Contrary to previous quarters and the rest of Europe the segment of 'smartphones' failed to keep growth rates above, which shows a clear decline in demand for these terminals," explains Jerome Francisco, responsible for European 'research' area IDC's mobile phones.
In Portugal, in the first quarter, Nokia was the leader with a market share of 35% and sales of 79,000 units, representing a 15% drop in sales compared to 2010. Louis Fish, "country manager" of the Nokia Portugal, believes that "every drop that will record in sales is merely conjectural." Samsung ranked second with sales of 33,000 units, growing 560% to 15% market share. Nuno Parreira, responsible for the telecommunications division, said the manufacturer did not foresee "any slowdown, as the Portuguese market has huge potential."
Apple's iPhone, which revolutionized the world of 'smartphones' does not yet have enough weight to be discriminated against in the IDC data for the market but the outlook is for growth
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